SEO Key Phrase Research
Knowing how your target audience is searching is essential to a strong seo strategy.
Just because you know what your product or service is called doesn't mean that a
potential new client is searching that way.
Ranking well for the wrong key phrase won't help you much. If your industry jargon
talks one way but your customers talk another, then you need to accommodate your
custom. Optimize your pages for the phrases that your clients are using to search...
not the phrases you use to describe yourself.